According to Chairman and CEO of Royal Caribbean Cruises, Richard Fain, the key to success is not about building the biggest ships, but instead about building the best ships.
“The Oasis and Allure are not performing well because they are bigger, but because they are better,” he said. “People want what these ships offer.”
Explaining the name, Fain said that the Google definition of Quantum was a unit of measurement and that 41-ship Royal Caribbean Cruises was looking for a measurable step forward.
“I’m proud of all the firsts,” added Fain, pointing to the North Star concept, the innovative public spaces, new stateroom configurations, video walls and much more.
Thus, the new Quantum class will further drive earnings for the cruise company, as the newbuilds feature a number of industry firsts, from a skydiving simulator to bumper cars, a fully enclosed sports area, and much more.
“ROI is a question of overall revenue and expenses, and this is not that different in terms of economies of scale,” said Fain, in an interview with Cruise Industry News. “It will have the newest and most advanced technology for energy savings. In addition are staterooms that should attract premium pricing.”
Thus, planning for the latest class of ships under construction in Germany started in December of 2009.
Fain is referring to the new stateroom concepts on the Quantum, at least 9 percent bigger on average than the Oasis. In addition, multi-generational options have rooms that can be sectioned off, sold individually, and all open to the corridor. The ship will furthermore feature new studio staterooms.
Inside staterooms will get ocean-views courtesy of gigantic 80” TV-walls with a display of the outside.
The company is so excited about this feature it will be rolled onto the Navigator during her drydock this coming January, noted Fain.
“We always start with guest reaction,” Fain explained. “If we aren’t satisfying or over satisfying, we can’t be successful in the long run.
“What we need to do is entice our customers so they pay premium prices,” continued Fain. “We need to operate efficiently both in terms of fuel and non-fuel, and drive high returns.”