A new Cruise Hunter mobile phone website application that is the first of its kind in Australia to provide information specifically targeted at passengers on visiting cruise ships will be launched tomorrow (Tuesday, October 9) at the 2012 Hunter Cruise Forum in Newcastle, Australia.

Cruise Hunter has worked with local tourism stakeholders and businesses to develop the cruise web app to deliver opportunity to Hunter Region businesses. It has been developed through funding from Destination NSW's 2011-12 Regional Tourism Product Development Program.

Cruise Hunter Co-ordinator, David Brown, said the purpose of the Cruise Hunter mobile phone website application is to cater to the large number of cruise ship passengers that choose not to conduct the pre-booked shore tours sold on board a cruise ship but are seeking things to see and do in Newcastle.

“The new cruise web application will allow visiting passengers to easily access information about attractions and places of interest to see during their visit in the Hunter Region,” he said.

“We have designed the Cruise Hunter web app to make it user-friendly. Visitors will access the app by simply typing a web address into their smart phone. Information about free Wi-Fi locations in the city will be provided to visitors as they disembark the cruise ship,” added David.

Marketing Manager for Tourism Hunter, Jo Thomas, said the innovative web app was a new and more efficient way to traditional maps and visitor guides of accessing information and promoting the Hunter Region’s mix of tourism experiences.

“The Cruise Hunter web app will be welcomed by the increasing number of cruise passengers visiting the Port of Newcastle and wanting to access information on their smart phones,” said Jo.

“The web app expands the Hunter’s tourism information distribution to the cruise market from traditional sources such as maps and brochures.

“As the first of its kind in Australia to specifically target the needs of the cruise market, the app will highlight attractions and transportation as well as feature Google maps for visitors to easily locate key points of interest,” Jo added.

Ten international cruise ships carrying 22,000 passengers will visit the Port of Newcastle for the 2012-13 cruise season between November and May next year.