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| Holland America Unveils Vacation Stimulus Plan to Rally Bookings |
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| Monday, 15 December 2008 |
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Looking at novel ways to encourage a commitment to cruising during the coming year, Holland America Line unveiled its Vacation Stimulus Plan. “There’s never been a better time to get more, pay less and sail away from it all,” says Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “And the return on investment is guaranteed.” To boost cruise sales, the four-point plan encompasses (1) unprecedented low fares, (2) deposits reduced by 50% on cruises and cruisetours departing on or after May 1, 2009, (3) a 25% savings on standard Cancellation Protection Plan on cruises and cruisetours departing on or after May 1, 2009, and (4) suspended fuel supplements for cruises departing on or after Dec. 17, 2008. “Our message is to buy low and live high. With great fares, reduced deposits and a lower fee to protect the cost of a vacation, there really has never been a better time to cruise with Holland America Line,” added Meadows. “Vacationers are increasingly looking for best values, and Holland America Line’s Vacation Stimulus Plan provides a number of extra features and benefits.” Vacation Stimulus Plan Elements Unprecedented Low Fares: Tremendous values are available on most itineraries worldwide, including the current View and Verandah Cruise sale Promotion that offers outside and verandah staterooms at terrific values. Guests can enjoy an upgrade from an inside stateroom to an outside stateroom for as little as $50 or upgrade from an outside stateroom to verandah accommodations from just $100. Lead fares for the View and Verandah promotion start at $499 for 7-day Alaska cruises, $549 for 7-day Caribbean sailing, and $999 for 12-day Europe and Panama Canal voyages. There are savings to exotic destinations, like $999 for 16-day South America cruises, $899 for 14-day Australia/New Zealand cruises, and $1,299 for 16-day Southeast Asia sailings. On select sailings, third and fourths in staterooms are as little as $99 per person. Taxes are additional on all per person cruise fares. Reduced Deposit: For a limited time, Holland America Line has reduced the deposit requirements by 50% on all cruises and Alaska cruisetours departing on or after May 1, 2009. For example a $350 per-person deposit required on most seven-day cruises is reduced to $175. Reduced deposits apply to group bookings as well. Cancellation Protection Savings: The Vacation Stimulus Plan also offers a 25% savings on the popular standard Cancellation Protection Plan when purchased with a new booking for departures on or after May 1, 2009. Cancellation Protection Plan covers a portion of the cost of a cruise fare in the event of cancellation by the guest for any reason. Fuel Supplement Suspended: In addition, Holland America Line has suspended the $9 per guest per day fuel supplement for departures on or after Dec. 17, 2008. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com. |
