Oceania Cruises has appointed Loretta Echols as the new regional sales director for the Southeast Region covering Northern Florida and the Panhandle, Louisiana, The Carolinas, Georgia, Alabama, Mississippi and Tennessee. Chief among her responsibilities is to partner with travel agents to strengthen and build the line’s client base in their territories.

Echols will officially join Oceania Cruises’ sales team on September 4, 2012.

In making the announcement, Nikki F. Upshaw, CTC, vice president of field sales for Oceania Cruises, said: “I’m excited to welcome Loretta to the Oceania family. She is an enthusiastic and dedicated sales professional with more than 16 years of experience in the cruise industry. Loretta excels in delivering results and sourcing new business and will make a great addition to our skilled sales team.”

Echols comes to Oceania Cruises from Crystal Cruises where for 12 years she was district sales manager for the Southwest region. Prior sales positions include serving as a district sales manager for the Tampa Bay Area for Holland America and Windstar Cruises and district sales manager for the west coast of Florida for Premier Cruise Line.