Ultra-luxury Silversea Cruises today announced that it is expanding its executive team with the appointment of Tom Russell as its new senior vice president of product development.  He will join the company on October 14 and will be based in the Fort Lauderdale office.

His appointment follows on the heels of the line's recent purchase of the expedition ship World Discoverer.  While Russell will coordinate a variety of major projects and initiatives across departments, his primary focus will be to oversee the establishment of the new luxury expeditionary cruise product, having responsibility for its design, deployment and itinerary development.

Russell is no stranger to Silversea.  He was a member of the founding executive team in 1992 and over the years played a vital role in the conceptualization and development that positioned the company to become an award-winning innovator in the ultra-luxury cruise segment.  A consummate veteran of the travel industry, he possesses wide-ranging cruise experience, having held various management positions with Sitmar, Princess, and Costa cruise lines.  In 1996, he left Silversea and Florida to resettle in Seattle, Washington, where he gained invaluable knowledge of adventure cruises and special operations in exotic destinations with such companies as Cruise West, Society Expeditions, Holland America / Windstar Cruises.  Most recently, Russell served as senior vice president of sales and marketing for Uniworld Grand River Cruises.

"This is a very exciting time with our company in a major phase of expansion and growth," said Manfredi Lefebvre, Silversea's chairman.  "We are delighted to welcome Tom back to the Silversea team and look forward to the positive contributions he will make in strengthening our product and operations."

Added Silversea president Amerigo Perasso, "Tom brings extensive knowledge of Silversea and a history of involvement in a wide variety of sectors in the cruise business that will be of enormous benefit to our company.  We are pleased to welcome him back on board."

"It's an honor to return to Silversea at such a vital time and represents a great opportunity for me to apply my insights and experience to facilitate new projects.  I look forward to working with such a terrific organization and helping the company move to the next level," concluded Russell.

Russell earned a master's degree in business administration from California State University at Dominguez Hills.