Silversea Cruises has appointed Keith Spondike as its new vice president of marketing for the Americas, effective August 6.

Based in the company’s Fort Lauderdale office, Spondike will report to Ellen Bettridge, Silversea’s president of the Americas. He will oversee day-to-day marketing activities, including the development, implementation and management of advertising, collateral, direct marketing and e-marketing programs.

“Keith’s leadership style and success in leveraging marketing strategy to achieve optimal financial results stood out among a very distinguished group of candidates, and I’m pleased to welcome him to Silversea,” said Bettridge.

Prior to joining Silversea, Spondike was chief marketing officer for Avantair, a leading private air travel services company. His past experience also includes 18 years with General Motors, where he helped lead the rebirth of the Cadillac brand.

“I’m excited about the opportunity to work for such a prestigious luxury travel company,” said Spondike. “I look forward to working with all departments in the organization to develop innovative marketing strategies to increase awareness of the Silversea brand.”

Spondike holds a master’s degree in business administration from Wayne State University and a bachelor of science degree in finance from Oakland University.