Freddy I. Muller has been appointed to the newly created position of director, corporate, incentive and charter sales for Prestige Cruise Holdings, parent of both Oceania Cruises and Regent Seven Seas Cruises, announced Katina Athanasiou, vice president of corporate, incentive and charter sales.

Based at the company’s Miami headquarters, Muller will be responsible for developing corporate, incentive and charter business for both brands, as well as strengthening relationships with meeting and incentive travel partners throughout North America, the Caribbean, Latin America and Europe.

“We are thrilled to welcome Freddy to the PCH family. Our fleet is ideal for this segment of the business and his extensive incentive sales and operations experience makes him the perfect addition to our team,” said Athanasiou. “I look forward to joining forces with him to create the brand awareness and demand for corporate and incentive business on both brands.”

Prior to joining Oceania Cruises and Regent Seven Seas Cruises, Muller was the corporate and incentive sales director at Silversea Cruises, where he supported the U.S. market and helped develop the Latin American business. A 19-year industry veteran, he has also held incentive sales management positions at Norwegian Cruise Line, Celebrity Cruises and Kerzner International. Muller is a member of Meeting Professionals International and the Society of Incentive and Travel Executives, where he also serves on the Florida board of directors.