CDF Croisières de France has introduced a new logo, which is a more modern representation of what the brand stands for, according to a company statement. The new logo is designed to highlight the company’s French character – including the colors, but the blue also represents the sea, according to CDF, the white, escape and serenity; and the red, tradition and dynamism.

Antoine Lacarriere, CEO, commented that with the arrival of the Horizon, it was time to display a more modern image, reflecting not only the company, but also the dynamic evolution of the cruise market.