Cruise Holidays has unveiled what it calls its “Platinum Program” – an exclusive initiative available to franchise owners and frontline agents who specialize in luxury cruise sales. Program participation will be limited in order to maximize the impact with vendors and to ensure overall quality of the program, according to the franchise company.
There are three cornerstones of the Cruise Holidays Platinum Program: education, marketing and onboard experience.
One of the aspects of the program will be luxury travel training seminars, done in conjunction with one of Cruise Holidays’ sister companies, Cruise Specialists, dedicated to luxury travel. Cruise Specialists’ leadership along with other luxury cruise sellers will assist participants in learning more about the culture and best practices of selling luxury cruises. They will also shadow a top luxury agent.
“With the resources of what is arguably one of North America’s top luxury cruise agencies within our own family, we are thrilled to be able to offer this unique learning experience to our Cruise Holidays franchise owners and agents,” said Mark Schiffner, vice president and CEO of Cruise Holidays.
A select list of luxury and premium cruise lines has teamed up with Cruise Holidays for this unique training partnership. Vendors will lead specially-designed luxury webinars exclusively for Platinum Program members.
Registered members of the Platinum Program will benefit from luxury marketing vehicles designed and distributed by Cruise Holidays headquarters, again, in partnership with the selected luxury vendors. Cruise Holidays franchise owners can opt clients in for special luxury-focused email and direct mail offers. The offers will link back to luxury-focused landing pages on their agency websites.
Another important component of the Platinum Program is to provide as many opportunities to experience luxury products as possible. “There is nothing more important to the success of selling a luxury product than the ability to speak firsthand about the experience a client should expect. Giving our franchise owners and luxury agents the opportunity to experience the culture of a luxury cruise provides them with a higher level of confidence to sell one. Even our most experienced luxury agents will appreciate the opportunity to become more acquainted with products they may already be selling,” added Schiffner.