New Twist on Crystal PR: Busy Professionals

A press release issued by Crystal Cruises earlier this week offers attractive pricing for week-long cruises in the Mediterranean this fall.

However, the release is targeted towards “busy professionals” – with the first sentence in the release saying that the itineraries are high on port content and value, but “low in hassle and cost.”

Another sign of Crystal going after the business/working crowd comes in the last paragraph, which points out  that the ships feature business-related amenities such as technology concierges, pervasive Wi-Fi, laptop rentals, PC and Mac workstations, and bandwidth-optimized satellite internet.

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