MSC Cruises announced the hiring of Beth Cohen as regional sales manager for Southern Florida and Debbie Hellman as regional sales manager for California. Cohen started her new role on June 1, and Hellman begins on June 13.

Both positions report to Roy Grimsland, vice president of sales. Beth Cohen is responsible for the continued development of retail travel agencies within the South Florida market. MSC Poesia is in South Florida for six months, which allows Cohen to showcase her to clients. Cohen joins MSC Cruises from Travel Guard Insurance and brings a wealth of experience in the travel and hospitality industry from former positions with Cruise Planners, Costa Cruises and Atlantis Resorts. Beth is a graduate of Florida Southern College with a Bachelor of Science in Journalism.

Debbie Hellman is the regional sales manager for California where she will be responsible for the continued development of retail travel agencies in the state. This newly created position expands MSC’s reach on the west coast with a dedicated sales manager. With MSC Cruises’ anticipated growth, the California market is an integral part of its future success.

Hellman joins MSC Cruise from Carnival Cruise Lines where she spent the last 11 years managing sales for Southern California. Prior to Carnival Cruise Lines, she worked with Royal Caribbean/Celebrity Cruises as a district sales manager and Crystal Cruises. She is a graduate of San Diego State University with a degree in Business.