Celebrity Cruises knows consumers’ vacation time is precious, as is the time invested in researching and planning for that rare time away. So, Celebrity has made the process more widely accessible, not to mention even more fun, by introducing the brand’s first mobile appand mobile web site.

Now, iPhoneusers have the opportunity to download the free, new app from the Celebrity web site (www.celebritycruises.com), or from the Apple store. Users of Celebrity’s new mobile app will have a wealth of “search” and “explore” functionality allowing them to view the breadth of global destinations Celebrity visits; review the widely varied onboard activities, including the line’s iLearn courses in the Celebrity iLounge, Rosetta Stone language courses, and comparative wine tastingswith RiedelCrystal; e-mail itineraries of interest to themselves or to others; request a call or e-mail from Customer Service or call them directly via the app, and even peruse answers to the perennial question: “What should I pack?”

Concurrently, the new mobile web site introduced by technologically-savvy Celebrity – the first cruise line to present menus, wine lists and even art tours on an iPad, in addition to the “Celebrity iLounge,” a hip cybercafé equipped with some of the latest Apple products and accessories – allows consumers to utilize iPhone, Android and BlackBerry (models 8520 and up) devices to search for a Celebrity cruise and itineraries, obtain destination information, view details about each stylish ship, connect with Celebrity’s social media sites, e-mail itineraries of interest to Celebrity’s Customer Service team, or contact Customer Service ‘live’ at any point during the experience.