The agreement, which renews and upgrades an existing long term arrangement between the two organisations is designed to mutually promote and develop awareness and exposure for the two brands both domestically and internationally.
The announcement was made at a press conference held jointly by MSC Cruises CEO Pierfrancesco Vago and AC Milan vice-president and CEO Adriano Galliani on the opening day of the annual BIT, International Tourism Exchange in Milan.
Among the extensive programme of events and initiatives included in the sponsorship announce-ment is a unique cruise aboard the flagship MSC Splendida which will be entirely dedicated to
AC Milan supporters. The first ever “Crociera Rossonera” named after the colours of the team, takes place from 5-12 June this year and will host a number of AC Milan players, as well as feature tournaments, special training workshops for young fans and a range of memorable entertainment activities.
“This agreement continues to link MSC Cruises to one of the most successful Club’s in the world, something I am so very proud of. I see MSC Cruises and AC Milan as two international symbols of success and professionalism, two ambassadors of Italian excellence and style in the world, and together I know, we will accomplish many great things," said MSC Cruises CEO Pierfrancesco Vago.
AC Milan vice-president and CEO Adriano Galliani responded: "We are extremely pleased to be continuing and renewing our partnership with MSC Cruises. We are ready for new challenges and initiatives, such as the ‘Crociera rossonera’ aboard MSC Splendida, a unique event for anyone seeking an original and relaxing way that combines the best of AC Milan with one of the finest cruising experiences in the world. "