MSC Divina, the newest ship in MSC’s flagship Fantasia class, is currently being built in the STX Europe shipyards in France, scheduled for launch in May 2012, and yet the Italian family-owned cruise company now already has independent confirmation she is going to be a green paragon.

The news comes via Shippingefficiency.org - a new website created to enable businesses and members of the public to consult independent energy efficiency ratings of ocean-going vessels so they can make an informed green choice.

Founded by the entrepreneurs behind the charity Carbon War Room - including Virgin Group Chairman Sir Richard Branson - Shipping Efficiency uses a straightforward A to G rating system that is based on the methodology the International Maritime Organisation developed for the United Nations Energy Efficiency Design Index. The ratings are presented on an intuitive graphical scale similar to those used to show the energy efficiency of houses, making them effortless to understand and compare.

The powerful yet easy-to-use search engine allows you to instantly consult a database of around 60,000 ships on which it provides a range of information, including year of construction, deadweight tonnage and engine size, as well as energy efficiency.

Cruise goers who want to play their part in reducing carbon emissions will find the ratings provide impressive confirmation of MSC Cruises’ commitment to making green choices that keep the oceans blue, with the company’s ultramodern flagships MSC Splendida and MSC Fantasia earning the top A rating, as MSC Divina will do next year. In fact every ship in the MSC Cruises fleet is at the top of its class.

So, if you’re planning a cruise holiday and want luxury that shows a clean pair of heels for the future of our planet, browse on over to the Shipping Efficiency website. Their ratings show that MSC Cruises’ energy efficiency matches the industry-leading ecoship and cleanship credentials that have won the company a string of certifications alongside the awards praising its creative interior design, comfort, cuisine and friendly service.