One Perfect Day – One Happy Island is the new slogan introduced by Cruise Tourism Aruba. Using visual imagery set in a compass, Aruba also seeks to differentiate the island, highlighting its natural beauty and year-round good weather, while the compass is intended to provide a nautical feel.

In related developments, Aruba Cruise Tourism is also offering training programs in customer service to vendors, shop owners and staff, and taxi drivers.

In the coming months, the container port will be moved from Oranjestad to Barcadera, ensuring that Oranjestad becomes a dedicated cruise port.