Royal Caribbean to Open Mexican Office + Distribution Partnership w/ American Express

Wednesday, 08 September 2010

Royal Caribbean Cruises Ltd. announced today it will establish a dedicated corporate office in Mexico City in response to the increasing interest in cruising in Mexico. The new office will open in December 2010 to support the Sales, Marketing and Commercial Operations for the company's three cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. American Express will continue representing Royal Caribbean in Mexico until the end of 2010, to allow for a seamless transition. "American Express has successfully served as the international representative of Royal Caribbean's business in Mexico for the past 15 years, and their excellent team has done an outstanding job building a solid foundation in this expanding market," said Michael Bayley, executive vice president of international for Royal Caribbean Cruises Ltd. "In our new business model, American Express will continue to play an important role by becoming a preferred distribution partner for their own sales channels in Mexico. We look forward to continue building our business together," Bayley added. "American Express is proud to be a part of the Royal Caribbean history in Mexico," said Daniela Cerboni, vice president and general manager of American Express Membership Travel Services International. "For many years we have worked together to grow the Royal Caribbean business and the cruise industry in the market. We look forward to the opportunity to work with Royal Caribbean in the future, and plan to continue to strengthen our long standing partnership, offering even more valuable cruise benefits to our American Express Cardmembers in the market," Cerboni added. The opening of Royal Caribbean's Mexico office is strategically timed. All three brands already enjoy very strong positions in various segments of the market and a dedicated office will provide an opportunity to further strengthen the market leading position. "Our research shows that our Mexican guests really enjoy our various brand, product and destination offerings," said Bayley. "This coupled with the knowledge that Mexico already is a substantial source market for new cruise guests, and a great geographic location on the doorstep to several exciting and appealing destinations, illustrates the great potential for growth in Mexico."