Brenda Yester, a 14-year cruise industry veteran, has been named senior vice president – revenue management for Miami-based Carnival Cruise Lines, the world’s largest cruise operator.
In this capacity, Yester is responsible for overseeing all of Carnival’s revenue management functions and maximizing the cruise line’s overall revenue performance.
She joined Carnival in 1999 as staff vice president of revenue management and was named vice president in 2002.
At Carnival, Yester has built one of the cruise industry’s most sophisticated revenue management systems, implementing a variety of complex pricing, inventory and occupancy initiatives, while leading one of the most talented teams of revenue management professionals in the cruise industry. She plays a key role in developing and launching various pricing initiatives such as the popular Early Saver program which has proven effective in optimizing the line’s profitability.
“Brenda has made significant contributions to Carnival’s financial performance through enhancements to the revenue management process and technologies while providing invaluable guidance in establishing our company’s strategic goals,” said Gerry Cahill, Carnival’s president and CEO.
Prior to joining Carnival, she held a variety of finance and accounting positions with Royal Caribbean Cruises, Ltd., and Ryder System, Inc.
She graduated cum laude from the University of Miami in 1989 with a bachelor’s in business administration, specializing in finance, and earned her master’s in business administration from Nova University in 1995. She is a certified public accountant.
A resident of Southwest Ranches, Fla., Yester serves as board chair for the South Florida chapter of the Make-A-Wish Foundation, an organization dedicated to fulfilling the dreams of children with life-threatening medical conditions.
Carnival Cruise Lines is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.