As Broward County’s Port Everglades gears up to become the top cruise port in the country, with passenger volume expected to exceed 3.3 million in 2010, Greater Fort Lauderdale announces the launch of We Love Cruisers, the destination’s new cruise marketing program. In partnership with Royal Caribbean International and Celebrity Cruise Lines, We Love Cruisers will debut in October 2009, during the Cruise Line International Association’s annual National Cruise Vacation Month.
Travel professionals who book clients on any of the seven eligible Royal Caribbean International or Celebrity Cruise Lines ships for pre- or post-cruise stays in Greater Fort Lauderdale hotels for two or more nights will receive a $25 American Express gift card, on top of earned hotel commission. The gift cards will be awarded to agents by the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) upon completion of the booked stay.
On the client side, passengers who extend their cruise with a pre/post stay in Greater Fort Lauderdale will receive a beach starter kit containing a welcome beach towel and flip flops upon arrival in their hotel room, along with two Cruise and Play VIP cards good for complimentary admission to one of Fort Lauderdale’s many leisure amenities, including water sports, shopping and sightseeing.
The We Love Cruisers travel agent incentive will be available on bookings made during the month of October 2009 for travel anytime through 2010. For more information, a list of eligible cruise ships and participation in the program, agents can visit www.sunny.org/welovecruisersform/.
“Greater Fort Lauderdale loves cruisers, and the agents who book them. This is a terrific way to reward the travel agent community and have the hundreds of thousands of visitors who sail from and to our beautiful port linger a little longer and get to know our many recreational offerings. Royal Caribbean and Celebrity Cruise Line are great partners for this endeavor.”
In fall 2009, Port Everglades will become home to the first of Royal Caribbean International’s new Oasis-class ships – Oasis of the SeasAllure of the Seas, the second in the series, will begin year-round sailings from Port Everglades in 2010, with each ship projected to generate approximately 584,000 passenger movements annually. In the 2009-2010 cruise season, Port Everglades will welcome for the first time, the MSC Poesia, the Seabourn Odyssey, the Celebrity Equinox, the Seabourn Spirit and the Silversea Spirit, along with 38 other cruise ships including the Celebrity Solstice, and Ruby Princess. – the largest cruise ship in the world arriving at the world’s largest single ship cruise terminal.