Holland America Line will introduce a new concept in shipboard entertainment with its first “Showroom at Sea” in May, 2009. An innovative musical repertory company consisting of seasoned Broadway performers will be the centerpiece of an exciting new entertainment lineup. Created in partnership with Stiletto Entertainment, producers of Emmy award winning TV shows and concert tours, the new programming debuts on the Veendam in May as part of Holland America Line’s Signature of Excellence enhancements.

The Showroom at Sea, a modern-day take on the classic nightclub, will feature state of the art technology and a different show and themed environment nightly. Comprised of cast members with credits such as Les Miserables and Rent on Broadway, National Tours of Mamma Mia and performances with the Tokyo Philharmonic, the shows include “Street Singin’,” “Encore,” “Live from the Stardust Lounge,” and “Bob Mackie’s Broadway.”

“We are always seeking to deliver increasingly innovative entertainment for our guests,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “Guests will be wowed by this fresh approach to entertainment and the complete transformation of the showroom.”

The Showroom at Sea is a completely redesigned main stage that features a seamless transition between the room and the stage, with all new seating and an enlarged dance floor enabling guests to combine cocktails, dancing and a show. A new sound system, enhanced lighting, and state of the art video projections transport guests into diverse environments as scenery and décor leap off the stage and into the seats. Each evening features unique drink menus and table settings.

The room showcases non-stop variety as a different combination of the repertory company and musicians perform each night. From four vocalists singing pop/rock on the street corner, to two classical vocalists backed by a lavish 14-piece orchestra, to an evening at a fictitious Vegas nightclub hosted by the resident comedian, each night reveals an exciting new production.