Miami-based Mena Travel International hopes that U.S. passengers will represent 30 percent of Pullmantur’s cruise business by 2010. So far, it is less than 10 percent, said Carlos Menas, president of Mena, which has been appointed to market Pullmantur in the U.S.

His hope is that more U.S. passengers will be attracted by the Spanish flair of the product.

In addition to Pullmantur’s Mediterranean cruises, a new Mexican Riviera program is slated to start up in June, homeporting out of Acapulco, although the ship the line will sail with has not yet been announced, Mena said.

Pullmantur’s South American program, which was scheduled to sail from Buenos Aires next winter, has also been pushed back.