growing cruise line" focused on the emerging Chinese cruise market, in a prepared statement.Ken Muskat has been named the new CEO at SkySea Cruise Line, which Royal Caribbean Cruises called a "
SkySea is a joint venture between Royal Caribbean and Ctrip, China's largest online travel agency.
Muskat is expected to help SkySea accelerate its campaign to become the top choice for Chinese cruise guests seeking new vacation experiences in a familiar East-meets-West style, said Royal Caribbean, in a statement.
"Ken Muskat is known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth," said Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea.
Muskat will join a leadership team that also includes Hernan Zini, COO.
"There is no challenge I like better than creating a winning business proposition in a competitive market," Muskat said. "I appreciate the confidence shown in me by the owners of SkySea, and I look forward to using my experience to help this exciting new brand grow to be a leader."
Muskat comes to SkySea from MSC Cruises, where he was involved in the commercial efforts in driving MSC's expansion in the competitive US market. He also had a long career at Royal Caribbean Cruises before joining MSC.
"I look forward to bringing to bear everything I've learned in my career and helping SkySea become a standout performer," Muskat said. "There is an important role for a Chinese-centered brand like this in this large and growing market."
Muskat assumes the role beginning mid-January.