EndresonCrystal Cruises announced the appointment of Kris Endreson as the director of sales and marketing for the growing company’s air division. Endreson will oversee sales, marketing and revenue strategy for both of Crystal’s air brand experiences, from the Miami branch office, reporting directly to Marc Cavaliere, senior vice president of all Crystal aviation ventures.

As Crystal’s air division continues its trajectory skyward with the recently announced 15- to 29-day global itineraries for Crystal AirCruises beginning with the inaugural journey on Aug. 31, 2017 as well as a second Global Express Jet to join the Crystal Luxury Air fleet next year, Endreson’s 20-year track record of cruise and luxury travel industry experience will bring a wealth of expertise to Crystal’s executive team. She will work closely with the sales force, providing training and support, and act in a central role in forming strategic relationships with high-end travel partners and influencers.

“This is such an exciting time of growth for the Crystal family, and the addition of talented industry experts like Kris will only help ensure our continued success and expanding reach to worldwide travelers,” said Crystal CEO and president, Edie Rodriguez. “We’re happy to welcome Kris aboard, and continue to project our focus on delivering unparalleled luxury travel experiences to our guests.”