Carnival Corporation today announced plans to expand its Fathom brand's Dominican Republic social impact experiences to its other cruise line brands calling at Amber Cove.
Beginning in November, guests sailing on the six other Carnival Corporation brands to Amber Cove :will be able to purchase a social impact excursion – a new participatory and immersive travel category pioneered by Fathom that takes people into the heart of a destination to explore local communities and discover its people in unconventional ways. Guests can purchase a social impact excursion just as they do today with traditional shore excursions," said Carnival in a prepared statement.
"The feedback from our travelers and our local Dominican partners who have participated in Fathom's social impact experiences in the Dominican Republic has been overwhelmingly positive and mutually beneficial," said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. "Our travelers repeatedly tell us the activities and alongsided interaction with the local Dominican people is very fulfilling, rekindling their hope and passion and inspiring a whole new perspective on life."
Russell added: "Additionally, the social impact experiences create enduring positive impact in the lives of children, families and communities, significantly affecting bright futures. It is exciting to now offer thousands of guests who sail with our family of brands to Amber Cove the opportunity to be part of Fathom's social impact experience and broader story."