Princess Cruises announced it has appointed Negin Kamali to the role of director, public relations.

Negin brings some 17 years of expertise in the public relations field, working with consumer lifestyle brands like Mattel, Nestlé and a portfolio of wine brands within Ste. Michelle Wines Estates including Columbia Crest and Chateau Ste. Michelle.

During her time at Golin, Negin managed the Princess Cruises and Cunard Line accounts, spending seven years leading the Cunard Line account team. During that time she worked on the launch of Cunard’s newest ship, Queen Elizabeth, and developed programs to help increase media coverage for the brand. Within this role, Negin also supported several major initiatives including the launch of Cunard’s social media channels, the 2011 Rose Parade Float, onboard enrichment programming, in-port functions and familiarization trips.

“With her integrated consumer marketing communications experience, Negin adds tremendous value to the public relations department at Princess Cruises,” said Brian O’Connor, vice president of public relations. “She is a welcomed leader to the department whose passion for public relations brings new ideas and approaches to continue to drive brand awareness and purchase intent for our cruises.”

Negin earned a master’s degree in corporate public relations from Boston University and received her bachelor of arts in communication from the University of California, San Diego, with a minor in law and society.

She is active in the public relations professional community, having served on the board of the Los Angeles chapter of the Public Relations Society of America (PRSA-LA) from 2011- 2013, and guest lecturing at various area universities.