Crystal Cruises has announced the appointment of Keith Cox as vice president of entertainment and enrichment.

In his new role, Cox will oversee onboard enrichment and entertainment programs across all Crystal brand extensions, including Crystal Cruises, Crystal Yacht Cruises, Crystal River Cruises and Crystal AirCruises. 

“Our guests have come to expect onboard experiences as enriching as the ones they find in the remarkable destinations our vessels visit, and we’re certain that Keith’s extensive background in orchestrating entertainment that resonates with global travelers will only up that ante,” says Edie Rodriguez, Crystal CEO and president.

Cox comes to Crystal following four years with Costa Cruises in Genova, Italy, where he created and brought numerous production shows to the stage, most specifically geared toward international audiences. Prior to this, with major U.S.-based cruise lines, he successfully implemented multiple innovative programs, establishing a wide variety of entertainment programs.  Reporting directly to recently announced SVP of operations and total guest satisfaction, Christian Sauleau, Cox will be based in Crystal’s Miami branch office effective today, July 18.