Crown Cruise Lines has announced that its new ship, the Crown Monarch, will launch seven day service from Palm Beach on November 3, 1990. The 15,000-ton, 556-passenger ship is currently being completed at the Union Naval de Levante shipyard at an estimated cost of $95 million. According to a statement from Crown, the line intends to offer a "luxury cruise at a reasonable price". Rates were not available at press time. Ports of call will include Key West, Grand Cayman, Ocho Rios, Jamaica; and "Labadie Shore", Haiti, Crown's private beach resort.