French America Line, claiming to be America’s first premium river cruise line, said it will launch service this August with its ship, the Louisiane, formerly the Columbia Queen.

The 150-passenger ship is undergoing a multimillion dollar refurbishment.
French America Line’s executive team is comprised of many of the "industry’s known innovators in river cruising", according to a press release.
“We designed Louisiane to embody superb river experiences, including exploring many diverse traditions on our country’s waterways that were influenced by la belle France during the colonization of America. It’s a wonderful narrative and quite unique to what’s currently available, offering the highest level of service and amenities comparable to that found on the rivers of Europe,” said Christopher Kyte, Chairman, French America Line.
“We also believe that the integrity of the company to whom you trust your vacation should be reflected in our fare structure. Therefore, we guarantee that we will not artificially inflate our prices and then lower prices as the sailing date approaches. You can book early with utmost confidence that you are receiving the best price available, as our fares remain the same from the moment they are created until the moment the vessel sails. That is the French America Line promise,” said Kyte.
“To set a new standard for sophisticated travelers, we offer a variety of cruise lengths to suit any schedule with inspired itineraries that visit a waterfront tapestry of charming towns, villages and grand cities. We hope to capture your heart with the finest regional French, Southern and continental cuisine afloat by Regina Charboneau, our award-winning Chef de Cuisine, and set your spirits soaring with the best-of-America onboard entertainment each night. We have also added some delicious and luxurious surprises,from Hermès bath amenities in the Richelieu Suites and L’Occitaine en Provence in all staterooms to fresh marcarons from the House of Ladurée upon embarkation and nightly gourmet Vosges chocolates at turndown,” said Tom Markwell, President, French America Line.