Princess Announces $450 Million Refurb Program

Princess Cruises has announced The Come Back New Promise, a “$450 million multi-year product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience,” according to a statement.

“The Come Back New Promise differentiates our approach to cruising and offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way,” said Jan Swartz, Princess Cruises president. “Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new.’”

Recent features of The Come Back New Promise that are coming to the Princess fleet are Chef Curtis Stone’s menu items and restaurant (SHARE), the new Princess Luxury Bed, The Salty Dog Gastropub and Style at Sea with TLC.

In addition there are Princess’ experiences such as Chocolate Journeys, Discovery at Sea, New Original Musical Productions, Festivals of the World, the Craft Beer Series, and the Princess@Sea Messenger app.

Princess promises more announcements soon.

 

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts

 

EMAIL NEWSLETTER

Get the latest breaking cruise newsSign up.

CRUISE SHIP ORDERBOOK

54 Ships | 122,002 Berths | $36 Billion | View

New 2024 Drydock REPORT

Highlights:

  • Mkt. Overview
  • Record Year
  • Refit Schedule
  • 120 Pages
  • PDF Download
  • Order Today
New 2024 Annual Report

Highlights:

  • 2033 Industry Outlook 
  • All Operators
  • Easy to Use
  • Pre-Order Offer
  • Order Today