Fathom has appointed Ron Fenska as the company’s vice president of sales. In this role, Fenska will be responsible for leading the brand’s overall sales strategies and initiatives, including managing and oversight of group travel, travel professionals, and emerging segments, said Fathom.
He will also help to identify new markets and develop and implement offers and incentives. He will report directly to Tara Russell, president of Fathom and global impact lead for Carnival Corporation.
“Ron is a goal driven leader who has a history of exceeding sales goals and objectives at every stage of his illustrious career, and a proven track record identifying and leveraging like-minded partnerships within the trade and affinity space,” said Russell. “Ron is the perfect complement for our growing team as we prepare for our first sailing, which is less than 100 days away. We are ready to make an impact on a scale the world has never seen.”
Fenska brings 25 years of travel and hospitality sales experience to Fathom. He joins the social impact travel brand from Intrepid Group, where he served as vice president of sales and was responsible for increasing direct, group and industry sales in the Americas. Prior to that, Fenska was director of sales for G Adventures, where he oversaw U.S. sales strategies and the development of aggressive growth plans. While there, he grew revenue by more than 30 percent every year from 2012 through 2014. Before G Adventures, he was with Collette Vacations for 18 years where he worked his way up to regional sales manager and was responsible for national and international markets. During his tenure at Collette, he was recognized with numerous accolades for his achievements in revenue growth and leadership. He began his career as a sales associate for Eastern Light Getaways in 1990.
“I am thrilled to join the Fathom team and lead the operation to new successes by leveraging the strong programs and strategies already in place,” said Fenska. “I am eager to help drive Fathom’s growth, and help the brand reach travelers who are searching for meaningful experiences and are looking to make a difference.”
A resident of New Jersey, Fenska earned a bachelor’s degree from Rowan University. In addition to his degree, he has completed numerous programs and extensive studies in management and sales trainings.