Princess Cruises unveiled today the new Princess Luxury Bed, according to a company statement.

Princess said the bed was developed in collaboration with experts in both the science and beauty of sleep -- Dr. Michael Breus, “The Sleep Doctor,” and highly acclaimed designer, Candice Olson, star of the hit HGTV shows “Candice Tells All” and “Divine Design.

Princess is rolling out more than 44,000 new beds, to every stateroom, across the fleet through 2018.
 
“We’re committed to ensuring that our guests come back from their cruise vacation feeling refreshed, rejuvenated and renewed,” said Jan Swartz, Princess Cruises’ president. “With our guests’ overall wellness in mind, we’ve invested in the design and development of our new Princess Luxury Bed with leading experts in both the science of sleep and design to offer the most comfortable and rejuvenating sleep at sea.”
 
Princess worked closely with board-certified sleep expert Dr. Michael Breus, “The Sleep Doctor” and clinical psychologist, bridging his scientific knowledge of sleep with the latest technology in comfort to design the optimal mattress for guests to experience true relaxation. He is the best-selling author of two sleep books and served as the official sleep representative of WebMD and regularly appears on “Dr. Oz.”
 
“It’s important to remember that above all, sleep is a sensory experience and all five of your senses must be prepared for slumber in order for sleep to come easily and last all night long,” said Dr. Breus. “I’m thrilled to share my expertise with Princess Cruises and believe we’ve come up with some really unique aspects for not just the bed itself, but the entire experience that will allow guests to sleep really well.”