Norwegian's three key exec moves will all report to Harry Sommer, Executive Vice President International Business Development

Norwegian Cruise Line Holdings today announced three key appointments to the company’s international leadership team: Steve Odell, previously Senior Vice President and Managing Director for Australia & New Zealand, is now Senior Vice President and Managing Director for Asia Pacific, responsible for overseeing Australia, New Zealand, South Pacific, and Asia, including Japan, India, South Korea, Hong Kong and Taiwan; David Herrera, previously with Prestige Cruise Holdings, has been appointed as Senior Vice President and Managing Director China; and Frank Medina, who joins the company as Vice President and Managing Director for Latin America, overseeing Mexico, South and Central America and the Caribbean.

All three positions will be focused on the continued growth of the company’s presence in the region and differentiating each brand’s offerings.  

The three executives will be responsible for all three of NCLH’s family of brands, Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.  

All report to Harry Sommer, Executive Vice President International Business Development.  

Odell brings a wealth of cruise industry experience earned over the past thirty years through pioneering activity in a variety of senior positions in the luxury sector. He played a key role in the establishment of the luxury cruise segment in Australasia since 2000, previously serving as Silversea’s President EMEA & Asia Pacific.  He has also served as Chairman ICCA (now CLIA Australasia) between 2005 & 2007 and was a founding Board member of the Asia Cruise Association (now CLIA Asia).

As Senior Vice President and Managing Director for China, David Herrera is responsible for overseeing all of Norwegian Cruise Line Holdings’ brands in the quickly expanding China market, including the home-porting of NCLH’s newest and largest ship in the market. Most recently, Herrera co-chaired the task force created by NCL to decide its future deployment strategy in China.

Previously, he served as Senior Advisor to the Chairman and CEO of Prestige Cruise Holdings, where he led a group responsible for researching the Chinese cruise market for Oceania Cruises. 

David began his finance and investment career at Goldman, Sachs and Sanford C. Bernstein where he advised executives and families on all investment matters and was the founder of a private investment firm focused on dynamic and early stage growth opportunities.

Frank Medina joins Norwegian Cruise Line Holdings as Vice President and Managing Director for Latin America.  He brings more than 20 years of experience in the cruise sector, most recently having served as Commercial Director for Key Markets in North America for Celebrity Cruises, overseeing strategic planning and execution of sales and marketing initiatives across the brand’s top markets.  He previously led the growth and development of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises as the Director of Sales and Marketing for Latin America & Caribbean.

“We are thrilled to further enhance our strong international leadership team with the strong experience, strategic planning and industry knowledge that Steve Odell, David Herrera and Frank Medina bring to Norwegian Cruise Line Holdings,” said Harry Sommer, executive vice president, international business development.