Azamara Club Cruises launched a new app which features a series of 360-degree virtual reality experiences.
The video series, known as Azamara 3di and featured on the dedicated website www.azamara3di.com, uses virtual reality technology to help immerse future guests in what it’s like to be onboard the Azamara Journey via ship tours and to experience destination excursions in South and Central American ports of call.
“We didn’t want to launch an App just to have an App. When perfecting our first App, providing this sensory journey was not negotiable,” says Larry Pimentel, President and CEO of Azamara Club Cruises. “As we continue to redefine the luxury cruise experience for the next generation, we need to reach them in meaningful ways and provide information to them where they are looking for it. Having an App is important, but more important is the content it provides.”
For now, the App is available on iPhones, iPads and iPods that run iOS 6.0 or above. Android users can get the same experience by going to http://www.azamara3di.com on their smartphones.
How does it work?
Once downloaded from the Apple Store, guests are presented with four choices and can choose the video they wish to view. By selecting the hand icon in the menu at the bottom of the screen, users can manipulate the video up, down and 360-degrees around by dragging their finger around the screen.
By selecting the VR option at the bottom of the screen, guests can use their device with a Google Cardboard headset and enjoy the virtual reality experience.
More videos are in production, but for now guests can choose from the Onboard Experience or tours of Panama, Costa Rica and Cartagena, Colombia.