Fathom has named Jason Maltais as the company’s East Coast senior sales lead. In this role, Maltais will be responsible for marketing and business development supporting sales of Carnival Corporation’s Fathom brand that is pioneering the new category of social impact travel. Maltais joined the company in July reporting to David Drier, vice president, sales for Fathom.

“Jason’s experience in leading large scale initiatives, driving innovation and ability to take a strategic vision and executing on that vision will play a pivotal role in strengthening Fathom’s position as an industry leader,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. “He is committed to fulfilling Fathom’s sales goals through collaborating with travel professional partners by successfully marketing and selling unique products and services. He has a proven track record of generating sales through social media and executing a wide array of digital media strategies – this expertise is invaluable when reaching out to millennials, one of Fathom’s core target audiences.”

Maltais joins the Fathom team from Norwegian Cruise Line, where he was program manager responsible for building programs that maximized revenue from online travel agencies and provided strategic and tactical direction aligned with corporate and departmental goals.

Additionally, Maltais served as account executive for Royal Caribbean Cruises, where he was responsible for creating and executing marketing initiatives and projects while managing the marketing and incentive budgets. Prior to that, he served as the BDS for Royal Caribbean International where he partnered with assigned BDM’s and travel partners to create and exceed sales goals.

“I am delighted to help lead Fathom’s unique focus of creating a lasting social impact while building long-term relationships with local communities and impact partners,” said Maltais. “It’s a privilege to work with a company founded on the sincere belief that the person-to-person connection is among the strongest catalysts for transformation. I am eager to serve travel professionals as they welcome their clients to embark on a transformative journey.”

A resident of Miami, Florida, Maltais earned an Associate of Arts in Business Administration and Management from Santa Fe College.