MSC Cruises has announced the launch of MSC Voyagers Club, the company’s new loyalty program that rewards experienced travellers, said a statement.

Joining the MSC Voyagers Club is free of charge, and is possible even before taking the cruise – all that is needed is a confirmed booking. Personalised cruise cards will be made available to MSC Voyagers Club members at the beginning of each sailing.

MSC Voyagers Club points are earned according to the onboard experience that guests opt for when sailing with MSC Cruises: Bella, Fantastica, Aurea or Yacht Club. In addition, prepaid onboard services and expenses will earn additional points.

The range of privileges extended to MSC Voyagers Club members includes, among others, dedicated events, milestone rewards and exclusive onboard offers, a level of care only possible from a family-owned company.  

Exclusive events, complimentary gifts, and a special booklet with onboard offers on every cruise, or priority boarding and late cabin check-out for top tier can also be enjoyed by MSC Voyagers Club members.

From July 19 2015, MSC Voyagers Club members will have an exclusive 5% discount on all future cruises. In addition, a broad array of select cruises – called Voyages Selection – will be available to them in advance at an accruable discount of up to 15%. When MSC Voyagers Club members book a cruise from the Voyages Selection, Silver, Gold and Black members will receive €/$50 of onboard credit per person.