Royal Caribbean International today announced the promotion of Dr. Zinan Liu to the global cruise brand’s President for the China and North Asia Pacific region.

Zinan joined Royal Caribbean International in 2009 and has been spearheading all of Royal Caribbean’s commercial and operational activities, and significantly growing the brand in the region, including opening offices in Beijing, Guangzhou and Hong Kong, and bolstering the brand’s operations in Shanghai.

“These are exciting times for Royal Caribbean International as we continue to build our business in China,” said Michael Bayley, President and CEO of Royal Caribbean International. “I am confident that Zinan’s expertise as a global travel veteran, his strong relationships in the region, and astute business acumen, will put us in a powerful position to reach our goals.”

Zinan holds a doctoral degree in economics from the University of London, and also is Chairman of Cruise Lines International Association, North Asia, where he has been an influential spokesman for the cruise industry in the region.