Luca Casaura has been appointed Vice President Corporate Marketing of Costa Crociere, reporting to Norbert Stiekema, Executive Vice President Sales & Marketing.

In this position Luca Casaura will coordinate all marketing activities concerning the development and positioning of the brand, media and communication strategy, research and product development.

He started out at Unilever Italy in late 1997, before joining the Danone Group in 2000.

Since 2013 he held the position of Activia Global Vice President of Marketing, launching the first ever Global ICP Campaign for the Dairy Market leading brand in 72 countries.

Between 2008 and 2012, Luca Casaura was Marketing, Communication and Media Director for Danone Italy, having previously gained various international experiences, first as Marketing Director of the “Enfants et Desserts” division of Danone France and later as Marketing Director of Danone Canada.

“I am very excited to work with Luca,” commented Norbert Stiekem,a “he is an outstanding marketer with proven vision, creativity and great capability to bring change, all of which are key elements in building a stronger Costa brand”.