Sarah Beth Reno – a 27-year travel industry veteran – has been named vice president of entertainment for Miami-based Carnival Cruise Lines.

In this capacity, Reno is responsible for all aspects of entertainment and programming for Carnival’s 24-ship fleet, including production revues, live musical performances, comedy clubs, guest activities, cruise directors/entertainment staff, and youth programs.  She will also focus on developing and bringing new entertainment concepts to the brand.  Reno starts at Carnival on October 6, reporting to Mark Tamis, Carnival’s senior vice president of guest operations.

“Entertainment is a key component of the ‘Fun Ship’ vacation experience and we’re fortunate to have someone of Sarah’s caliber to oversee the many wide ranging entertainment offerings that have made Carnival a leader in this area,” said Tamis.

Prior to joining Carnival, Reno spent 19 years at Miami Beach-based Onboard Media, a leading provider of integrated media solutions to the global cruise and travel industries, including the past three years as president.  During her career at Onboard Media, she also held a number of other management positions, including vice president of operations, associate vice president port shopping programs and operations manager.

Reno also spent two years as director of recreation and social activities at The Plantation Club in Villa Rica, Ga.; three years at the Leiv Eiriksson Center, a non-profit organization offering social and educational programs for crew members employed on cruise and cargo ships based at PortMiami; and four years as youth coordinator, cruise staff member and assistant cruise director at Norwegian Cruise Line.

A resident of Coconut Grove, Fla., Reno earned a bachelor’s of science degree in recreational management from the University of Illinois at Urbana-Champaign.