Louis Cruises has announced that it will be launching a new brand in September: Celestyal Cruises. 

Two of the ships in the Louis Cruises fleet will be sailing under the colors of this subsidiary brand: Celestyal Cruises -- More specifically, the two ships sailing out of Piraeus and Lavrion (Louis Cristal and Louis Olympia) will be branded Celestyal Cruises starting in 2015.

Louis Cruises will continue to operate cruises and its ship management and chartering business. 

More info and the complete brand launch will be coming in September.

"In September 2014 we will give a name to this promise: Celestyal Cruises. Celestyal stems from celestial,” which means 'pertaining to the stars' and 'heavenly' or 'divine.' By launching Celestyal, we are expanding the Louis Cruises portfolio thereby reflecting the divine, real Greek experience that one enjoys when sailing with us," said Kyriakos Anastassiadis, CEO of Louis Cruises. "We’ve also chosen this name to honor our ancestors, the Ancient Greeks, who were among the first peoples to use celestial navigation – by the third century BC; Greek mariners were using the Little Bear to navigate their ships."