New York City commuters will be transported to the sunny beaches of South Florida this winter as the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) promises to transform Grand Central Terminal’s Vanderbilt Hall and John F. Kennedy International Airport’s Terminal 5 into a tropical oasis with a beach-chic vibe.
“The Beach Looks Good on You” event on Jan. 28 in Vanderbilt Hall, will feature live music, palm trees, welcoming beach cabanas, a hobie cat, a huge beachcam screen streaming live images of Fort Lauderdale’s beaches, giant sunglasses for photo ops, solar-powered charging stations for mobile devices, vending machines dispensing free “Hello Sunny” sunglasses for consumers who tweet #hellosunny, and much more.
Flight attendants from GFLCVB partner JetBlue Airways will be giving away Greater Fort Lauderdale trip getaways every hour. The one-day event brings a Greater Fort Lauderdale beach day to more than 500,000 daily Grand Central Terminal visitors.
Street teams outside Grand Central will share the sunshine with free Greater Fort Lauderdale sunglasses and giveaways for chances to win a Greater Fort Lauderdale beach getaway. The following day, the Hello Sunny beach scene moves to JetBlue Airways’ JFK Terminal 5 for one week, through Super Bowl Monday.
“Greater Fort Lauderdale brings the warmth and sunshine to the Big Apple to remind our number-one visitor market that an escape from the cold and snow is just a short flight away,” said Nicki E. Grossman, president, Greater Fort Lauderdale Convention & Visitors Bureau. “We’re always happy to help New Yorkers start the new year by thawing out.”
The iconic “Beach-on-Wheels” will cruise the streets of New York day and night, branded with destination messaging and filled with the sand of Greater Fort Lauderdale’s Blue Wave certified beaches.
For one month, beginning Jan. 13, New Yorkers can warm their buns on a custom-designed heated bus shelter near Grand Central Terminal that look like sun lounges on the beach.
Free beach-themed pedi-cab rickshaw rides around the city will be available on January 28.
Greater Fort Lauderdale’s beach will be featured on billboards at Times Square and near the Lincoln Tunnel, tempting Super Bowl fans headed to the big game.
Advertising in TV, newspaper, magazine and digital in the tri-state area and hundreds of branded taxi tops will ensure Greater Fort Lauderdale shines brightly during the heart of winter.
Metro North train stations feature The Beach Looks Good on You posters.
After the New York event, the “Beach Looks Good on You” promotion will travel to Chicago on Feb. 19, to Washington D.C. on March 18, and to São Paulo, Brazil, on April 29.