Carnival Cruise Lines has unveiled its largest travel professional cruise booking promotion to date with the new “50 Cruises a Day Giveaway,” launching today. Each booking made by travel professionals between Dec. 16, 2013, and Jan. 31, 2014, will automatically qualify them to win one of 50 cruises given away daily as part of the promotion.

“We wanted to round out 2013 and kick off 2014 with a program to show travel professionals that the initiatives we launched earlier this year are here to stay and are going to continue in a big way,” said Joni Rein, Carnival’s vice president of worldwide sales.

“This unprecedented giveaway not only shows our strong appreciation for travel professionals, but also gives them an opportunity to immerse themselves in the Carnival product they’re selling.”

Starting today through Jan. 31, 2014, each booking made by a travel professional will be automatically entered into the program. Winners will be chosen at random and announced daily beginning on Dec. 23, 2013 and travel professionals may book their award cruise directly through a dedicated toll-free reservation line.

As part of the program, travel professionals may select from a variety of itineraries and cruise durations departing between January and May and bring up to three guests with them based on availability. Travel professionals will be responsible for government fees and taxes, gratuities and any on-board expenses.

The “50 Cruises a Day Giveaway” follows the highly popular travel agent complimentary cruise program, launched earlier this year as part of the Carnival Conversations travel professional outreach initiative.  Both programs were implemented directly from travel professional feedback indicating the importance of experiencing the Carnival product as a customer in order to market the experience to their clients.

For complete terms and conditions regarding the “50 Cruise a Day Giveaway,” visit the line’s travel agent Internet portal, GoCCL.com.