On Dec. 3, MSC Cruises became one of the main sponsors of the Genève-Servette Hockey Club.

The new collaboration between MSC Cruises and GSHC embodies the growingly strong relationship between the cruise company and Geneva, where the MSC group has its headquarters, and confirms MSC Cruises’ commitment to support the deeply-rooted local institution.

The MSC Cruises logo will be displayed during matches at Les Vernets, the hockey team's home stadium.

The agreement will also see MSC Cruises run promotional campaigns for GSHC fans to coincide with MSC Preziosa’s spring season in the Mediterranean, offering a wide range of 8 day-7 night journeys.