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Cruise Industry News Feature Articles

Spring 2011: Editorial: Delivering Excitement

The cruise industry continues to innovate and deliver excitement.When did you last go to an exciting hotel or resort? Hotels can be inviting, classy, comfortable, and often very expensive, but rarely exciting, and after a day or two, usually boring (except perhaps for Las Vegas).

We think the same goes for most resorts. Meanwhile, the cruise industry goes on reinventing itself. Each new ship offers different features, amenities and services, continuously pushing the bar. In addition, existing ships are being modernized with some of the same features as the newest ships.

Spring 2011: Market Potential: Pan-Global Industry

Costa Fortuna (pictured); while the cruise industry is increasingly global, the foreseeable growth potential is first and foremost in Europe, according to Pier Luigi Foschi, chairman and CEO of Costa Crociere.While the cruise industry is increasingly global, the foreseeable growth potential is first and foremost in Europe, according to Pier Luigi Foschi, chairman and CEO of Costa Crociere, overseeing the worldwide operations of Costa, in addition to AIDA Cruises and Iberocruceros. 

At Royal Caribbean Cruises, Michael Bayley, executive vice president international, said he sees growth opportunities everywhere. At the same time, he cautioned that numbers can be a bit misleading, when Europe claims a growth rate of 10 percent on 5 million passengers, and North America 5 percent on 11 million passengers.

Spring 2011: Carnival: Optimizing Itineraries

The Carnival Miracle - Carnival Cruise Lines has the largest Caribbean deployment of all the lines.Carnival Cruise Lines’ ships are on the “move” resulting from the introduction of new ships, but also to offer new products in certain markets and to adjust to new market realities.

“We look at three sets of numbers,” said Terry Thornton, senior vice president, market planning, “ticket revenue opportunity, onboard revenue opportunity and fuel costs. The rest of the costs are mostly fixed.”

Spring 2011: Risk Management: Unique Challenges

Coast Guard assists on the Carnival SplendorAll commercial ships face the same risks, but to varying degrees, according to Commander Wilford R. Reams at the U.S. Coast Guard Cruise Ship National Center of Expertise in Fort Lauderdale. These include fire, flooding, piracy, security and the environment.

In addition, cruise ships are subject to some unique risks, such as crowd control and crisis management issues, based on the large number of people onboard, Reams said. However, STCW (standards for training certification and watch-keeping) provides a basis for safety and people management, he added, noting that cruise ships have staff dedicated to crisis management, including a safety officer.

Spring 2011: Destination Focus: Caribbean

Ships in Antigua, where traffic is up. The Caribbean maintains its position as the most popular cruise destination in the world, capturing more than 40 percent of all the passengers, despite the build up in the Mediterranean, South America and Australia.

Caribbean port authorities and tourism officials have taken up the challenge by upgrading their facilities and building new ports to accommodate the largest of the new ships.

Spring 2011: Luxury Market: Defining Luxury

Hapag-Lloyd's ultra-luxury EuropaWhile rating ships on an intricate point system, luxury is ultimately in the eye of the beholder, according to Douglas Ward, author of Berlitz Complete Guide to Cruises and Cruise Ships 2011.

Not so fast, according to Ron Kurtz, president of the American Affluence Research Center, who defines true luxury products by per diems, which should be $500 and higher.

Spring 2011: Technical: Evolving Solstice

Celebrity Equinox was second in a series of five sister ships.Newbuildings continue to evolve, even after they are contracted, as evidenced by the fifth Solstice-class ship, the Celebrity Reflection, which is switching to the latest generation of ABB pods and a different manufacturer for its main engines.

“The pods are next evolution and more robust,” said Greg Purdy, vice president of marine operations at Celebrity Cruises. He added that the pods on the other Solstice-class ships “are fine, but the new version allows some components, including roller bearings, to be changed with the ship in the water.”

Spring 2011: F&B: A Better Dining Experience?

At Disney Cruise Line, Ozer Balli, vice president of hotel operations, described the line’s new specialty restaurant Remy as Disney’s premier dining option, reflecting not just the price of $75 (not including wine pairing), but also the attention to detail and quality of ingredients.The growing popularity of specialty restaurants has generated some criticism that cruise lines may be paying less attention to the regular dining operation in order to encourage passengers to patronize the for-fee establishments.

That charge, however, is vehemently denied by cruise lines. “Our main dining rooms are the heart of our dining operation, and we would never do anything to undermine that,” said Scott Steenrod, associate vice president of food and beverage operations for Celebrity Cruises.