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12/4/07 - P&O and Nick Munro complete biggest design exercise ever in British cruising PDF Print E-mail


Leading designer Nick Munro has been commissioned exclusively by P&O

Cruises to complete more than 200,000 items to be on board Ventura – the

largest superliner designed for Britain - when she launches in April 2008.



Covering all aspects of the passenger experience, Nick's influence and bold

new designs will be found right across the ship: in the cutlery, glassware,

ceramics and in cabin amenities.



His commitment to the project has seen him make frequent visits to the

Italian shipyard where Ventura is under construction, and get involved with

many different aspects of the on board design.



"Wherever there was an opportunity for change and progress, we have

encouraged Nick to get involved and apply his renowned creative flair and

ability to work across many different materials all at once," commented P&O

Cruises head of brand marketing, Philip Price.



"As a result, not only will Ventura’s passengers experience the allure of

Nick's uniquely designed 'Anemone' sculpture in Ventura’s stunning atrium,

but they will also appreciate the quality and simplicity of Nick's more

utilitarian designs, right down to the cabin waste bins.



"We know that it’s the tiny noticeable things that really make the

difference on a project of this scale, and so we are paying great attention

to detail with bespoke designs of cutlery, glassware and cabin amenities to

name a few. All of these added extras will combine to make a spectacular

passenger experience."



Speaking of the partnership, Nick Munro said; "P&O Cruises has a lot of

experience of catering for British tastes and creating a depth of

experience for holidaymakers. But, it also recognises the need to adapt and

innovate to meet and exceed the ever-changing needs of the British

holidaymaker, so being involved with them was a natural fit for me. Being a

part of this contemporisation of cruising has been an exciting challenge

and I can’t wait to see the finished product in just under 21 weeks time."



Nick Munro himself explains the design elements of the ship on the

dedicated and interactive website, www.virtualventura.co.uk. Ventura will

be based in Southampton from April 2008.


Leading designer Nick Munro has been commissioned exclusively by P&O

Cruises to complete more than 200,000 items to be on board Ventura – the

largest superliner designed for Britain - when she launches in April 2008.



Covering all aspects of the passenger experience, Nick's influence and bold

new designs will be found right across the ship: in the cutlery, glassware,

ceramics and in cabin amenities.



His commitment to the project has seen him make frequent visits to the

Italian shipyard where Ventura is under construction, and get involved with

many different aspects of the on board design.



"Wherever there was an opportunity for change and progress, we have

encouraged Nick to get involved and apply his renowned creative flair and

ability to work across many different materials all at once," commented P&O

Cruises head of brand marketing, Philip Price.



"As a result, not only will Ventura’s passengers experience the allure of

Nick's uniquely designed 'Anemone' sculpture in Ventura’s stunning atrium,

but they will also appreciate the quality and simplicity of Nick's more

utilitarian designs, right down to the cabin waste bins.



"We know that it’s the tiny noticeable things that really make the

difference on a project of this scale, and so we are paying great attention

to detail with bespoke designs of cutlery, glassware and cabin amenities to

name a few. All of these added extras will combine to make a spectacular

passenger experience."



Speaking of the partnership, Nick Munro said; "P&O Cruises has a lot of

experience of catering for British tastes and creating a depth of

experience for holidaymakers. But, it also recognises the need to adapt and

innovate to meet and exceed the ever-changing needs of the British

holidaymaker, so being involved with them was a natural fit for me. Being a

part of this contemporisation of cruising has been an exciting challenge

and I can’t wait to see the finished product in just under 21 weeks time."



Nick Munro himself explains the design elements of the ship on the

dedicated and interactive website, www.virtualventura.co.uk. Ventura will

be based in Southampton from April 2008.

 
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