|
11.1
million passengers are forecast to cruise on the fleet of the member cruise
lines of the Cruise Lines International Association (CLIA) in 2005, according to
the organization's Chairman Andy Stuart, who is also executive vice president
of marketing, sales and passenger services for Norwegian Cruise Line (NCL).
Stuart broke the 11.1 million down into 9.4
million passengers originating in North America and 1.7
million originating overseas. He also described the forecast as "realistic" and
based on a fleetwide occupancy rate of 105 percent. All the fundamentals of the
business are very strong, he added.
Net cruise capacity will be up about
4.6 percent year-over-year from 2004, which counted an estimated 10.6 million
passengers, according to Stuart, including 9.0 million North Americans and 1.6
million international passengers. Ships sailed at 105 percent capacity compared
to 102 percent in 2003. With 12 new ships introduced last year, the industry
saw a 6.9 percent net capacity increase, but carried 11.4 percent more
passengers than in 2003, according to CLIA.
Stuart
attributed the industry's growth to its offering tremendous value for the money,
cruising's all-inclusive nature, more close-to-home ports - appealing to the
drive market, reducing the need to fly and lower cost; and the industry's
ability to evolve, meeting customers' needs.
"The
cost of a cruise vacation for four has gone down as much as $1,000," Stuart
added, when airfare can be taken out of the equation.
The
closer-to-home ports and the lower price also attract many first timers,
according to Stuart.
In
the context of product evolution, Stuart also explained the increased onboard
spending: "Cruises are still pretty much all-inclusive. What was included
yesterday is still there, but we have added much more."
Trends to Watch
Stuart
also outlined trends to watch in 2005: The booking curve extending; cruise
fares on the rise; European cruises benefiting from the currency exchange
rates; more growth in close-to-home cruising; rise in multigenerational travel;
increased emphasis on kids and youth activities; increased differentiation in
the luxury segment; and more onboard
innovation across all market segments.
Only
three new ships will enter the market in 2005: NCL's 2,100-passenger Pride of
America in June; NCL's 2,400-passener Norwegian Jewel in August; and Carnival
Cruise Lines' 2,974-passenger Carnival Liberty in August.
In
addition, Princess Cruises is re-introducing the 1,950-passenger Sea Princess
after her stint as the Adonia for sister company P&O Cruises; Oceania
Cruises plans to introduce the 684-passenger Nautica in November. She was
formerly the R5.
Also,
Royal Caribbean International will be adding approximately 300 more passengers
to the capacity of the Enchantment of the Seas for a total of 2,250, after that
ship is stretched this summer.
Leaving
the North American fleet will be Princess' 1,200-passenger Royal Princess,
which is going to P&O Cruises; Celebrity Cruises' 1,350-passenger Horizon,
which is going to Island Cruises in October; NCL's 1,500-passenger Norwegian
Sea, which is being transferred at the end of July to sister company Star
Cruises for service in Asia; and Radisson Seven Seas Cruises' 350-passenger Radisson Diamond, which has been sold and will
become a gaming ship in Hong Kong.
European Market
The
European Cruise Council is forecasting some 3.5 million passengers in 2005.
P&O
Cruises will be introducing the new 1,952-passenger Arcadia
in April. She was originally destined to be Cunard Line's Queen Victoria.
P&O, which is also transferring the Adonia back to Princess (see above),
will instead receive the 1,200-passenger Artemis, which starts service in June.
She presently sails as the Royal Princess.
MSC
Cruises will introduce the 1,566-passenger Sinfonia in March. She was formerly
the European Stars of Festival Cruises.
Iberojet
has chartered another former Festival ship, the Mistral, and will be
re-introducing her as the Ibero Star.
Island
Cruises will introduce the former 1,350-passenger Horizon in late fall, but has
not yet named the ship.
Leaving
the European market will be the 1,022-passenger Costa Tropicale which is going
to sister company P&O Australia and will sail as the Pacific Star, starting
in December.
Fred.
Olsen Cruise Lines has purchased the Grand Latino from Iberojet. The ship was
originally built in 1973 as the Royal Viking Sky, but has since also done
service as the Superstar Capricorn, Hyundai Kumgang, and Golden Princess.
Fred.
Olsen said it will take delivery in October 2005 and plans on extensive
refurbishment before the ship enters service in early 2006. She is a sister
ship to Fred. Olsen's Black Watch which was built in 1972 as the Royal Viking
Star, but has since also served as the Star Odyssey.
Louis
Cruise Lines has acquired the Seawing from MyTravel Group. The ship was built
in 1971 as the Southward of NCL.
And,
Costa which has a 17 percent capacity increase over last year, reported setting
new sales records in January - with the highest number of bookings in any
single day; the highest number of confirmed passengers for any one week; and
the highest number of confirmed passengers for any one month. - Oivind Mathisen
|